Step 1, Check Your Visibility for Free
The fastest free way to find out if AI engines know your brand exists. Scores your visibility across ChatGPT, Perplexity, and Google AI in about 60 seconds, no account, no credit card, just your URL. This is where every GEO strategy should start.
Then, if the grader reveals visibility problems you want to fix at scale, HubSpot's paid CRM and marketing platform provides the infrastructure to run the content engine that GEO requires. The free tool reveals the problem. The platform provides the solution.
EAS GEO Filter Result
The HubSpot AI Search Grader, accessible at hubspot.com/aeo-grader, runs a structured visibility audit across three AI engines simultaneously: ChatGPT (powered by GPT-5.2), Perplexity (real-time retrieval), and Gemini. It takes about 60 seconds and requires only your URL. No account, no credit card, no email signup.
The grader measures six dimensions of AI visibility and returns a scored report for each engine. Those six dimensions are:
The most valuable output, and the one most people overlook, is the competitor bucket on each engine's Market Competition page. This shows which brands the engine has grouped yours alongside, revealing what category it believes you belong to. If that category is wrong, that's your primary remediation target. The full diagnostic framework for reading this data is covered in the blog post: What an AEO Grader Actually Tells You.
The grader ran on Everyday Advantage Studio on May 6, 2026, the same day EAS GEO launched its GEO implementation program. The overall scores came back at 32 (ChatGPT), 30 (Perplexity), and 37 (Gemini). Low, but expected for a brand less than two years old with limited third-party coverage.
The revealing data was the competitor buckets. ChatGPT grouped EAS with affiliate networks. Perplexity grouped it with affiliate tracking SaaS. Gemini, the only engine that got it right, grouped it with creator curation publications like Kit, LTK, and Benable. Two of three engines had the brand in the wrong category entirely.
The grader didn't just reveal the scores. It revealed the specific problem, category misclassification on two engines, which pointed directly to the specific remediation needed. That's the value of the tool. Not the number, but what the number is telling you about how engines are thinking about your brand.
The 90-day re-measurement is scheduled for August 6, 2026. The results will be published here.
The free grader reveals the problem. The HubSpot platform, a full CRM and marketing suite, provides infrastructure for the solution. The connection is direct: GEO requires a consistent content publishing operation. Email sequences, landing pages, blog infrastructure, contact management, and analytics all compound the citation-building work that improves AI visibility over time.
HubSpot's platform is particularly relevant for the SEO-to-GEO bridge audience. If you're running a content operation that already uses email marketing, a CRM, or structured lead capture, HubSpot consolidates those into a single system with native analytics. The platform is sized from solo operators at the Starter tier through enterprise teams, with no required team-seat minimum for core features.
For most EAS GEO readers in the early stages of building their GEO presence, the free grader is the right starting point. The platform conversation happens when the content operation reaches the scale where a CRM and email automation system pay for themselves, which typically happens at the 500–1,000 subscriber mark for content businesses.
The HubSpot Funnel, How the free tool becomes a platform decision
EAS GEO Data Posture Review, HubSpot AI Search Grader
It's right for anyone who hasn't run an AI visibility check. That includes most small businesses, solo operators, bloggers, and niche site builders. The 92% invisibility statistic isn't hypothetical, the grader is how you find out which side of that number you're on. Running it takes less time than reading this review.
The paid platform is right for content businesses that have outgrown their current toolstack. If you're managing email marketing in one tool, contacts in another, and analytics in a third, HubSpot consolidates those into one system with native integration. The ROI calculation is straightforward: tool consolidation cost savings plus the productivity gain from having everything in one dashboard.
The paid platform is not right for operators who are just starting their content operation. At the beginning, the free grader plus a simple email tool (Kit is the EAS recommendation for early-stage creators) is the correct stack. Upgrade to HubSpot when the content operation scales to the point where the additional features justify the cost.
The HubSpot AI Search Grader passes all five EAS GEO filter rules. Jeff ran it on EAS content (the May 2026 baseline run is documented above and in the blog). It's solo-operator viable, zero setup friction, no account required. The free grader pays for itself in the strategic clarity it provides in 60 seconds. The data posture is clean and appropriate. And there's no exit issue because there's nothing to exit from a free tool.
The paid HubSpot platform also passes all five rules for operators at the appropriate scale, pricing is tiered to solo and small team needs, data portability is confirmed, and the annual commitment is optional at the Starter tier.
Start with the free grader. Everything else in GEO strategy starts from knowing your baseline.
